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The
Chair distributed copies of the proposed 2016 budget and provided details
associated with the listed line items.
Discussion
ensued regarding proposed expenditures of website design/content, proposed
advertising and proposed expansion of occasion events. He advised that the
Board of Management determined the following occasions should be recognized
in 2016 with an event:
Valentine’s
Day, Easter, Mother’s Day, Father’s Day, Canada Day, Art Council
Participation, Jazz Festival, Fall Festival, Candle Light Parade, Breakfast
with Santa.
A
suggestion was made to include a Halloween event to the proposed 2016
festivities.
The
Chair advised those present of the upcoming Merchants Holiday Gathering
scheduled for December 7, 2015 at the Maid’s Cottage beginning at 6:30 p.m.
at $35 per ticket with a cash bar.
A
suggestion was made to utilize some of the proposed advertising funds to
purchase wayfinding signage to be placed at the Farmer’s Market in an
attempt to draw shoppers to Main Street from the market location.
Other
suggestions included using some funds to purchase Christmas decorations,
placing a float in the annual Santa Claus parade, purchasing promotional
materials and utilizing tent cards in the area restaurants; all in an
effort to promote the B.I.A.
The
Economic Development Officer advised that the Downtown Parking Review Task
Force will be analyzing the wayfinding signage requirements for the
downtown core.
Discussion
ensued regarding publicity for the area restaurants and possible cuisine
based events such as ‘Summer-licious and Winter-licious’ along with cross
promotion of restaurant menu items to coincide with the Town’s Annual
Garlic Festival.
The
Chair advised that the annual B.I.A. merchant levies will remain the same
for 2016, with the extra monies proposed being drawn from reserves.
Moved
by: Ken Sparks
Seconded
by: Norm Pereira
THAT
the proposed 2016 Business Improvement Area Budget in the amount of
$37,100.00 be approved.
Carried
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