S. Chase, Director, Innovation & Strategic Initiatives provided a presentation on the Soofa Benches which have been installed throughout Newmarket. She gave an overview of the way in which data is collected by the benches and what data is collected.
M. Agnoletto, Strategic Business Leader provided an overview of the way in which the Town can use the data to provide useful information to downtown business owners.
The Director, Innovation & Strategic Initiatives provided data which had been collected since the installation of the benches. She presented the Committee with an analysis of this data, including the number of people downtown during special events.