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Discovering Newmarket's
"Why."
The
Economic Development Officer presented two short videos:
‘Smart
Cities’
‘Barcelona
– The Internet of Everything’
Members
were requested to view the following videos beforehand and be prepared for
discussion.
Simon
Sinek - Start with Why (https://www.youtube.com/watch?v=u4ZoJKF_VuA) and Salim Ismail - Disruption (https://www.youtube.com/watch?v=dFHsTwprmq0)
Dialogue
ensued on ‘why’ does the community, the organization, the committee, the business exist and various attributes of Newmarket/NEDAC were
discussed.
Discussion
ensued regarding the quality of life facets, economic viability, standards
of living, community assets, environmental preservation, collaborative
approaches and intended achievable results.
The
Chief Administrative Officer suggested that the Committee should be looking
for things that differentiate Newmarket from other communities and that a
brand strategy should be part of the refresh strategy process of NEDAC.
Mayor
Van Bynen suggested that the Newmarket Chamber of Commerce be invited to a
future meeting to communicate their specific targeted programs available for
the millennial generation in order for the Newmarket Economic Development
Advisory Committee to gain a better understanding of what the community
wants.
The
following key words were conveyed amongst Members as follows:
Diversity;
connectedness; inclusion; urban suburb; mindset; virtual jobs; environmental
attributes; exciting, vibrant, cool, sense of belonging.
Further
discussion ensued related to the following statement: ‘Why Newmarket?’
The
Chair offered that the contributions of the Newmarket Economic Development
Advisory Committee should be to create the best place to live and work in
Canada and a process that needs to be established to achieve this.
Regional
Councillor Taylor offered to distribute documents related to how the
Regional Municipality of York’s Human Resource Planning Board achieved
their vision.
A
suggestion was made to establish a sub-committee in an effort to generate
some theories and bring back a proposed ideology answering the ‘Why
Newmarket?’ question. The following members offered to convene as a
sub-committee: Regional Councillor Taylor, Carin Binder, Beric Farmer,
Rick Henry, Sue Chase - staff liaison.
The
Economic Development Officer suggested a meeting be scheduled for December
17, 2015 to move forward with the visionary analysis.
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